Six reasons why every business needs a website
The days when a website used to be a very simple and static digital representation of a business are long gone. The modern website is one of the most essential aspects of any business and it’s important to be aware of the reason why every business needs to have one for their venture.

A Website adds credibility to your business

Having a website is an instant way to add credibility to your business. Several small businesses are still making the mistake of relying on social media alone. This is a red flag for any potential customers who prefer a business that has a solid online presence with their domain.

Your Website works for you 24/7

With the use of great automation tools, you can create a chat system that allows your website to provide automated responses at any hour of the day. You can also set up an online store that can sell your products even while you sleep.

The world has gone digital

Before COVID-19, we had started to see an increase in the use of digital platforms to buy and sell products. Due to the pandemic, many people are maintaining social distancing and switching to remote work. There has been a massive influx of people who are now buying products and services on the web.

This means that your business is more likely to attract a good piece of that traffic pie if you have a professional website that they can check for information and purchases.

You decide how your website looks and what it offers

There are many ways to promote your business online for no financial cost. Either you can utilize various social media platforms or blogs. However, all these free social media platforms and blogs come with many restrictions. The main issue is that you have to work under their rules and regulations, and your page is not yours, you are simply being allowed to use their servers to display your information.

Another big issue is that you are limited to their design choices and you can’t create a truly customized experience for your visitors.

You can grow in the organic search results

Your own website can be the perfect way to achieve optimal results with the help of search engine optimization. The more content you create, the more likely it is that your page will start to rank higher in search results.

A website offers the opportunity for an outstanding ROI

The return on investment that comes from a website can be incredibly high. This is one of the main reasons why you need to consider having a website for your business.

Hiring a website designer and developer is a much more affordable process now than it was years ago. This also makes it a very safe investment that you are going to find extremely rewarding.

Some relevant statistics to consider:

  • At least 75% of the credibility of your online business comes from a professional design according to WebFX
  • The bounce rates of a website are much higher when the design is not attractive.
  • At least 82% of visitors expect a website page to load within 3 seconds.
  • Every extra second of loading time lowers the percentage of conversions up to 20%.
  • More than 90% of people searching for local business ventures will use the internet.
  • Only 50% of small business ventures have a competitive website.

Final thoughts

The internet has become the most essential part of any business venture in the modern era. The need for a professional and reliable online experience for your potential customers is huge. Therefore, you need to make sure that you get the job done right.

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